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Gift & Prepaid Cards - Usually produced on a form of plastic and similar in shape and size to a credit card.  These programs can be from traditional 'Bricks and Mortar' retailers or available 'Online'.

Destination Retailers or Merchants - These are the shops and stores where you can buy Gift & Prepaid Cards, they may also offer a Gift Card Centre.

Gift & Prepaid Card Partners - Companies that offer Gift and Prepaid schemes either in their own retail stores, via Gift Card Centres in other Destination Retailers or both. 

Gift Card Centre (also know as a Gift Card Shop, or even a Gift Card Mall) - is a dedicated display unit primarily for the sale of Gift Gards.  These Gift Cards maybe the Retailers own or a variety from other 3rd parties.  Gift Card Centres are available at a variety of Destination Retailers or Merchants.