Above-the-line activities include national press advertising and advertorials in the Times, Guardian, Independent and many more.

Digital promotions were advertised through national press and TV during key periods.

iTunes offers are supported though in-store and national media advertising throughout the whole year.

Wedding season placement is a key promotional period to tie in gift cards with other in-store products such as greeting cards. Such placements are heavily advertised through in-store POS from May to September.

Father’s Day is another key period for gift card partner to run promotions which are supported through in-store POS.

Christmas being the most crucial period for all partner is heavily supported by retailers in-store POS, online and national press commencing in early November.