Marketing and Promotions
Our involvement in the gift card centre category does not just end at delivery. We have an ongoing programme of activity with each of our destination retailers, working with out gift card partners to deliver effective marketing campaigns all year round.
Promotion Plan
The main promotional periods are as follows:
|
Period |
Promotion |
Month |
|
Quarter 1 |
Beat the winter blues |
January |
|
Valentine's Day |
February |
|
|
Mother's Day |
March |
|
|
Quarter 2 |
Easter |
March or April |
|
Bank holidays |
early and late May |
|
|
Fathers Day |
June |
|
|
Quarter 3 |
Wedding feature |
July |
|
Back to School (England) |
August |
|
|
Back to College |
September |
|
|
Quarter 4 |
Halloween |
October |
|
Bonfire night |
late-Oct to early Nov |
|
|
Christmas build-up |
November |
|
|
Christmas ‘full swing' |
December |
Promotion Materials Timescale
Typically, promotional materials take around 2-3 weeks to design and sign-off while artwork takes a further 2 weeks to produce. Printing and distribution takes place in the 2 weeks before the promotion starts. The gives us a total production run time of 6-7 weeks.
Given the demand for promotional slots we would be looking for confirmation that a partner wishes to take a slot 10-12 weeks before the promotion's start date.
Marketing Materials
Although the marketing materials vary by retailer, we supply everything required to market Gift Cards by working via our own, or with your existing, supplier of marketing materials. These broadly fall under the following headings:
Materials that we provide...
- Checkout dispensers
- Header cards and backing cards for:
- Hanging units
- FSDUs
Checkout dispensersMaterials provided by the client partner*...
- Till dividers
- Shelf edge barkers and talkers
- Store posters
- Car park banners and posters
- Customer magazines
* These may need to be agreed up to 6 months in advance